The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Chilson Subaru

Subaru and Chilson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

2019 River Falls Chapter Ducks Unlimited Banquet  –  Stephan P

We wanted to thank Chilson Subaru for supporting our 39th Annual Banquet Saturday, April 6, 2019. Their support is critical in helping Ducks Unlimited achieve its' goal of conserving, preserving, and restoring critical wetland habitat throughout North America. The money we raised that night supports or preserves nearly one hundred acres of wetlands. It is support like this that ensures clean water for all and skies filled with waterfowl for generations to come. Thank you Chilson Subaru!

Feed My People is thankful for Chilson Subaru!  –  Susie H

Imagine going home from school for the weekend unsure of where your next meal will come from. Eau Claire Chilson Subaru ‘Shared The Love' through their generous donation to Feed My People Food Bank to make sure that next meal was there. Many students in Eau Claire and Chippewa Falls school districts who rely on free and reduced lunch during the school week, also rely on our Weekend Kids’ Meal program. These meal bags are sent home at the end of every school week and provide nutritious items for two lunches and breakfasts, along with some snacks and fresh produce. The funding provided by Eau Claire Chilson Subaru means thousands of these meal bags will continue to be available to kids in our community. Thank you for filling a hungry stomach today for a brighter future tomorrow.

Chilson Subaru Brings Warmth to the Community  –  Katie K

Chilson Subaru’s slogan is “Let Our Family Take Care of Your Family”; I know this because one of the nurses at Sacred Heart Hospital referenced it when she said thank you! She felt Chilson has taken care of her personal family for years and was grateful the dealership is now taking care of her work family. Thank you, Subaru for partnering with the Leukemia & Lymphoma Society for the Subaru Loves to Care program. Because of Subaru’s efforts, we were able to deliver co-branded blankets, craft kits and messages of hope to cancer patients and their families. Thank you for making a difference in our community!

Chilson Subaru Providng Hope Strength and Joy  –  Andrea H

Chilson Subaru is a valued partner of Make-A-Wish® Wisconsin. Through the annual Subaru“Share the Love” Event, for every new Subaru vehicle sold or leased, Subaru donates $250 to a participating national or local charity chosen by the purchaser or lessee. Make-A-Wish® is one of the four national charities for the seventh consecutive year. The “Share the Love” Event provides Subaru lovers the chance to give the life-changing benefits of a wish come true for children with critical illnesses. Last year alone, Subaru donated more than $3.5 million to Make-A-Wish. Additionally, for the last several years, Chilson Subaru has been collecting toys for Make-A-Wish Wisconsin kids, providing a lot of important hope, strength and joy.

The Chilson Family helping JLS Swimming Family  –  Kessea K

Chilson Motors is Our #1 Donator & a Huge Supporter! The Chilson Family helping Our Family. Saving Lives 1 Swimming Lesson & 1 Life Jacket at a time! With the Chilson donation, we are able to provide up to 30 free swimming lessons & up to 25 free life jackets to those in need! God Bless CHILSON MOTORS! The mission of the JLS Water Safety Program is to prevent death by drowning. No family should have to suffer the tragedy of a drowning which often occurs during a fun family outing. The JLS Water Safety Program provides several ways in which to counteract this horrific scenario, by educating and providing the means in which to stop a completely preventable tragic event. The goals of JLS continue to grow. Our main focus is to teach ALL children, no matter their age, to swim. Learning to swim is the number one cure for drowning. In the interim we are putting other measures in place to ensure the safety of all who are in or near the water. We currently have a program in place to provide life jackets to those who are unable to afford them. To date, we have put over 3000 life jackets in the hands of those in need and we want to be able to continue to provide this service. Taking a cue from the DNR and the Eau Claire Water Safety Task Force, we have built and placed loaner boards, filled with life jackets at several key locations around the Chippewa Valley. These boards have been a great resource to those who may not spend a great deal of time around the water, or have forgotten to bring these life-saving devised for their children. Through our fundraising efforts over the past 3 years, we have sponsored over 400 swimming lessons and as a grassroots organization we have raised over $27,000.00 towards this cause confirming in our minds just how important this is to the community. In November of 2014 we were honored to receive the William H. Perloff “Keeping Kids Alive in Wisconsin’ Award.According to the census bureau in 2014, the overall population of Chippewa County included over 13,000 children under the age of 18. Drowning is the number one cause of death for children under 5, and the number two cause of death for children up to age 14. Over 6,000 children and adults drown each year in swimming related accidents (Montgomery). Our program is not just limited to children, we also offer swimming lessons to adults, and all the loaner boards include adult size life jackets.There are a multitude of areas in the Chippewa Valley that will benefit immensely from this non-profit program and need these safety measures. We will continue to honor the legacy of Jacob, who we now know would still be with us today, if he would have known how to swim, or had an available life jacket on that fateful day.

Chilson Subaru Helps Eau Claire Homeless Students  –  Dani C

Eau Claire Chilson Subaru opened their hearts and 'Showed The Love' for Eau Claire Area School District students who are experiencing homelessness! Subaru joined as a hole sponsor at our annual Border Battle Golf Scramble on September 18th. 100% of the proceeds go directly to services and items for our students experiencing homelessness in order to keep their schooling stable while things in their lives are not so stable. This funding provides support for transportation when students are out of their school area, school supplies, clothing and personal items needed for school (i.e. gym shoes, hygiene products) and needed items and fees for extra-curricular activities. Thank you to Subaru for your Love Promise to our program and the Eau Claire community!

Chilson Subaru Helps Eau Claire Homeless Students  –  Dani C

Eau Claire Chilson Subaru opened their hearts and 'Showed The Love' for Eau Claire Area School District students who are experiencing homelessness! Subaru joined as a hole sponsor at our annual Border Battle Golf Scramble on September 18th. 100% of the proceeds go directly to services and items for our students experiencing homelessness in order to keep their schooling stable while things in their lives are not so stable. This funding provides support for transportation when students are out of their school area, school supplies, clothing and personal items needed for school (i.e. gym shoes, hygiene products) and needed items and fees for extra-curricular activities. Thank you to Subaru for your Love Promise to our program and the Eau Claire community!

Chilson Subaru Helps Eau Claire Homeless Students  –  Dani C

Eau Claire Chilson Subaru opened their hearts and 'Showed The Love' for Eau Claire Area School District students who are experiencing homelessness! Subaru joined as a hole sponsor at our annual Border Battle Golf Scramble on September 18th. 100% of the proceeds go directly to services and items for our students experiencing homelessness in order to keep their schooling stable while things in their lives are not so stable. This funding provides support for transportation when students are out of their school area, school supplies, clothing and personal items needed for school (i.e. gym shoes, hygiene products) and needed items and fees for extra-curricular activities. Thank you to Subaru for your Love Promise to our program and the Eau Claire community!

Many Hands Make Light Work!  –  Debbie K

Chilson Subaru and the Chilson family were part of the many generous sponsors who donated to the 2017 bleacher project for the Eau Claire County Fair. We are so fortunate to have the Chilson family support our fair for many years, in many ways. We appreciate the support they have given in the past and look forward to the future partnership with them.

Sounds Like Summer Concert Series  –  Brian M

Officially, it’s called Volume One’s “Sounds Like Summer Concert Series” in Phoenix Park (at the confluence of the Eau Claire & Chippewa Rivers), but to many locals, it’s simply “the Thursday night concert”,”the concert in the park”, or to be more specific – “where I’ll be hanging out every Thursday all summer unless there’s a torrential downpour”. It’s also the best place to freely sample from the smorgasboard that is the Chippewa Valley’s much-heralded musical scene. This event would not be even remotely possible without the noble and generous support from passionate, community minded sponsors like Chilson Subaru! For well over 2,000 + people each Thursday evening, the series – held in a grassy amphitheater overlooking the Chippewa River in downtown Eau Claire – truly enhances our citizenry’s quality of life by transforming into a riverside festival grounds replete with folding chairs, picnic blankets and food stands. THANK YOU to Chilson Subaru for your generous support! Volume One treasures and appreciates all of our sponsors, and Chilson Subaru is no exception!

Eau Claire County Fair Support Matters!  –  Jodi T

My family has been involved in 4-H since my oldest daughter, now 21, was five. We’ve made so many memories as a family through 4-H and one of the biggest highlights is our week at the Eau Claire County Fair. My four kids range in age from nine to twenty-one so I am always on the lookout for events that offer enjoyment for the whole family. The Eau Claire County Fair provides a one-time opportunity in July for family fun. And, 4-H provides endless opportunities for learning and fun for the whole family year-round. Chilson Subaru’s support of the Eau Claire County Fair has provided our family with opportunities to learn and grow for 16 years. We will be forever grateful! But, we are only one family. Hundreds of families participate in the fair each year and thousands of youth come for one of the learning or fun activities we sponsor during the fair each year. From our STEM Day event to our Kids’ Day and Safety Display to our exhibits and petting zoo, thousands of kids benefit from the generosity of Chilson Subaru. Thank you from one family on behalf of hundreds of families! Sincerely, The Thesing-Ritter Family

Chilson Subaru delivers HOPE to cancer patients!  –  Naomi G

The Leukemia & Lymphoma Society was honored to partner with Chilson Subaru for the delivery of their Love Promise Care Packages to Sacred Heart Hospital. The patients and staff were deeply touched by the generosity of Chilson Subaru for their wonderful gift.

Bridging the Summer Gap for Children  –  Suzanne B

The Feed My People (FMP) Weekend Kids’ Meal Program serves 2,000 low-income children in Eau Claire during the school year. Summer however presents significant challenges to FMP in reaching the kids when school is not in session. This year we piloted a program to bring a mobile food truck once a week to the Longfellow Elementary parking lot. We distribute fresh produce, grab-and-go fruit, milk and kid meal bags. The neighborhood was chosen due to the extremely high need with 74% of students qualifying for the Federal Free/Reduced Lunch Program. The results have been wonderful! This is a picture of a family who are new to the Chippewa Valley. With five children, the family is struggling with resources for housing and start-up costs. The mother shared over and over how grateful she was to have the fresh fruits and vegetables and milk for her family. Low-income children are at heightened risk during the summer when school meals are not available. The generosity of Chilson Subaru makes it possible for programs such as this one to bridge the summer gap for children. Thank you!

Rusk County Jr. Fair  –  Judy S

Chilson's Subaru has been a long time sponsor of the Rusk County Jr. Fair. The Jr. Fair relies on sponsors like Chilson's to help with the expenses of putting the fair on for both our community and youth. For a lot of youth this is a big event they look forward to each summer. It give them a chance to showcase all their hard work on projects they have worked on for a long time. We have one of the largest animals exhibits for a local fair. It also give our community a chance to come out and participate themselves. Whether its looking at all the animals and exhibits, watching shows or entering an exhibit themselves in open class. We put on lots of family fun entertainment and activities as well. THANK YOU to Chilson' Subaru for you support!- Rusk County Jr. Fair

Chilson Subaru Partners with UWEC Basketball  –  Jeanne C

The UW-Eau Claire Men’s Basketball Program holds an annual golf outing each year to help raise money to support our program. The funds raised from our outings are specifically used for our biennial trip. We were very grateful for Chilson Subaru who agreed to be our Hole-In-One Sponsor this year. Our mission is to provide our student-athletes a first class experience and because of Chilson Subaru’s generosity were able to raise over $9,500 to help fulfill our mission.

Chilson & Trinity Equestrian Farm Helps Veterans  –  Jeanne C

October 5, 2016 Dear Chilson Motors, You have done it once again! Thank you for your continued support and ongoing friendship. Chilson Motors has not only been a tremendous source of support for our Veteran Wellness Program by maintaining a substantial annual sponsorship for our Horsepower For Veterans event, but has been an advocate for MANY local and regional organizations such as ourselves. It’s invaluable to have you in our corner. It allows us to confidently continue to offer our life-changing Equine Assisted Therapy service at no cost to Veterans struggling with PTSD, TBIs and other service related injuries. These services are extraordinarily effective and in no small measure, I believe they have helped reduce the Veteran suicide rate from 22 to 20 per day. That’s 730 brave souls each year choosing life over death, hope over despair and healing over defeat. We could not do what we do and positively affect the number of lives we do without you!!! To date and because you have taken a stand with us, we have provided hundreds of Veterans and their families with thousands of free equine assisted therapy sessions since 2009. We will continue doing our part to reduce the number of veteran suicides even further with you by our side! Thank you, thank you for your continued support and friendship!! Blessings, Toni Mattson; Co-Owner & Dir. Of Programs Trinity Equestrian Center

OZ Run 2016  –  Bill S

Chilson Subaru and the Chilson Family of Dealerships has been a sponsor of the Oz Run for 3 consecutive years. As a sponsor and with their generous support, the Oz Run in 2016 was able to give back $12,000 to two great organizations. Without their support, we couldn't have raised so much money for two worthy causes and organizations! A total of $6000 was given to the Irvine Park Capital Campaign Fund, which has helped with the building of the new Welcome Center as well as the Aviary and new shelters for the various animals in their charge. Irvine Park is a gem in our community that everyone can use and enjoy. It's because of generous sponsors like Chilson Subaru and the Chilson Family of Dealerships, that The Oz Run can give back so much to this great park and community zoo! We were also able to give $6000 to 4-H of Chippewa Falls to help them purchase a S.T.E.M Robot program that will help their organization further the minds of our children in Science, Technology, Engineering, and Math. Thank you so much Chilson Subaru, we couldn't have done it without you and we look forward to many more years of partnership! Thankfully Yours, Bill Sparkes The Oz Run-Board President

Junior Achievement Impacting Our Community  –  Lynn B

Junior Achievement (JA) of Wisconsin, Northwest District’s purpose is to educate area youth about financial literacy, work readiness and entrepreneurship in classroom. For the past two decades, Junior Achievement, Northwest district holds an annual golf outing raising funds that help kick off the new school year. We were thrilled that Chilson Subaru joined us this year on the links where area business professionals came together to raise awareness and funds to help Junior Achievement fulfill it’s mission of ensuring that every child in Wisconsin receive JA programming in the classroom. We are pleased to report that this year’s golf outing reached a record amount. These dollars raised at the golf outing will impact more than 2,500 area youth! We are truly grateful Chilson Subaru’s generosity!

Carving a Niche for History Conservation – Diana P  –  Diana P

The Paul Bunyan Logging Camp Museum brings the world’s best chainsaw carvers together every August for the US Open Chainsaw Sculpture Championship. The Eau Claire community contributes an amazing amount of support to make this event successful. Chilson Motors sponsors a social event where guests gather to meet the carvers and watch them compete in a quick-carve event, creating unique art that is auctioned off following the competition. All proceeds benefit the Paul Bunyan Logging Camp Museum, a replica of an 1890's logging camp which opened in 1933, allowing visitors from all over the US and many foreign countries to experience the history that established and developed the Chippewa Valley. More than 4,000 school-age children tour the camp each year. Chilson Motors displays its commitment to history education and preservation by giving generously to this event.

Volume One's "Sounds Like Summer Concert Series"  –  Brian M

Volume One hosts the "Sounds Like Summer Concert Series" and is truly proud & honored how our community has rallied around this simple idea of local music being played in such a beautiful park.Volume One could not drive this successful event without the financial support of our community-minded sponsors. Benevolent sponsors like Chilson Subaru of Eau Claire help fund the variety of expenses this event requires for flawless execution. We are extremely grateful for their sponsorship, and, as such, we thank Chilson Subaru for their tireless, dedicated commitment and shared passion for helping Volume One elevate Eau Claire's quality of life through free events such as the "Sounds Like Summer Concert Series".

Chilson Suburu Supports Sculpture Tour Eau Claire  –  Michelle K

Sculpture Tour Eau Claire is a 501(c)3 non-profit that provides a free public arts display to our community. Every May, Sculpture Tour volunteers and sponsors work together in installing sculptures in our downtown sidewalks. This year, we installed 34 sculptures by 32 artists from across the U.S. and Canada. These sculptures stay up for 11 months. Sculpture Tour creates educational and community outreach programs so that residents and tourists find new and exciting ways to incorporate public arts to their lives. Chilson Suburu made an integral contribution to Sculpture Tour Eau Claire. As a site sponsor to "Advancing the Line" by Benjamin Victor, Chilson Suburu contributes to sculpture installation and dismount, art and base repairs, unique arts and service learning projects for students of all ages, and (most of all) an interactive, no-cost arts experience for everyone in our community. Thank you, Chilson Suburu!

Support for Students  –  Meghan K

Each year, Chilson Subaru donates cash and prizes for our special events at Regis Catholic Schools. This generosity helps support our St. Benedict Tuition Assistance Scholarship program, which makes tuition at our schools affordable for all families. Regis Catholic Schools is dedicated to educating all children and students in a Christ-centered environment. We nurture a love of learning that will last a lifetime and prepare students for leadership and service...and Chilson Subaru's support helps us in this mission. We are grateful for the continued support!

Providing Hope for Our Children  –  Suzanne B

In Eau Claire over 40% of students qualify for the federal free or reduced lunch program. For Longfellow Elementary that rate rises to over 80%. Recently we were able to talk with fourth grade students at Longfellow about what it feels like to be hungry. After many answers one girl said “When I’m hungry I just want to curl up in a ball because I am so tired. I can’t think.” For too many of these kids, school lunch is their main source of nutrition. Without consistent access to healthy food, these children are at high risk academically, physically and emotionally. Every Friday Feed My People’s Weekend Kids’ Meal program provides meal bags to children throughout our community so that they have food for the weekend when school meals are not available. The bags include food for two breakfasts and two lunches including two pieces of fresh fruit. Addressing childhood hunger is a top priority at Feed My People and this program is one way to reach struggling kids. We are grateful to have Chilson Subaru as a partner in this critical mission. They have been a generous supporter of Feed My People and our programs to serve families who face food insecurity. Their amazing donation this year enabled us to provide meal bags for nearly 300 students for an entire year. That’s 300 children who won’t go to bed hungry tonight. On behalf of those children, THANK YOU!

Adoption Drive  –  Heather M

We are a 501c non-profit organization that works on finding forever homes for senior dogs. We were contacted by Jeanne at Chilson's she was hoping we could come in and do a adoption drive. They set up a display table, we brought in T-shirts, brochures, books and poster board of our adoptable dogs. I was asked to come in 3 hours on a Thursday and Saturday. I was able to bring 3 dogs each time. I am very happy to say that Ethel, Buddy, Dawn, Pepper have found there forever homes. A special thanks to all employees at Chilson's they were so welcoming to myself and the dogs I brought in. It was good exposure for our dogs and facility. Chilson' have asked us to come back in December, we can't wait to bring more dogs in hope to find there forever home.

Thank you from 24 third graders!  –  Jeanne C

Dear Chilson Subaru of Eau Claire, I am writing to say my gratitude for your generous gift through "Adopt-A-Classroom" to my students has left me speechless and a bit teary-eyed. I am beginning my 27th year at a school just down the road from your dealership, Robbins Elementary. I have been at this school, in this great neighborhood since I graduated from the University of Wisconsin-Eau Claire. It is my first and only love. In the fall we elementary teachers pull out our own credit cards and go crazy buying things for the new school year. We dream, plan, and decorate as we try to make this new year the best one yet! Your generous donation of $250 will go so very far in my classroom, and towards improving the outdoor classroom trail and bird feeders. For years I have wanted to return the Robbins Environmental sign to its place of honor, but we need to replace parts of it. I plan to head to my room tomorrow to begin the planning for this tremendous gift. Thanks so much, Susan Schwiebert Grade 3 teacher Robbins Elementary School Eau Claire, WI Sincerely, Susan Schwiebert

) ; ;
; ;