New Subaru Vehicle Inventory | Chilson Subaru in Eau Claire, WI

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New Subaru Models for Sale in Eau Claire, WI at Chilson Subaru

If you're looking for the right vehicle to take on the winters in Eau Claire, WI and enjoy greater confidence and comfort behind the wheel, we invite you to explore our great selection of new Subaru models at Chilson Subaru. Subaru vehicles are built for climates just like ours, and with a wide range of models and styles to choose from, we're sure that we have a Subaru model to fit your needs and provide you with greater freedom on your travels around Menomonie. From sporty cars like the WRX to a range of two and three-row SUVs like the Ascent and Outback, you can easily compare models and choose the one that's right for you. All our new Subaru models are available with great financing and lease options, and our team is here to help you pick the plan that fits your budget best.

Popular New Subaru Models for Wisconsin Drivers

  • Impreza: The new Subaru Impreza is the most affordable Subaru vehicle available, and it comes in either a four-door sedan or five-door hatchback body style, giving you options to choose the one that fits your lifestyle and needs best. All models blend performance and fuel economy, and every model comes equipped with standard all-wheel drive to take on any weather or terrain around River Falls.
  • Legacy: The Subaru Legacy is a midsize sedan, and the only one in its class to come with standard all-wheel drive, giving you a commanding driving experience on your trips in Chippewa Falls, WI. The Legacy offers two impressive engine options, including a turbocharged 2.4-liter engine with 260-horsepower. Enjoy a spacious interior with cutting-edge features integrated throughout.
  • WRX: The Subaru WRX is one of the most unique and recognizable sports sedans available. Born out of the rally circuit, the WRX is designed to provide you with a fun and sport experience every time you get behind the wheel.
  • BRZ: The Subaru BRZ is the only Subaru vehicle that doesn't come with standard all-wheel drive, but for a reason. The BRZ is a sleek and stylish sports coupe that delivers optimal stability and weight distribution, allowing you to take on the tightest corners comfortably and confidently.
  • Ascent: The Subaru Ascent is the largest Subaru vehicle available, offering three-rows of seating for up to eight passengers, plus plenty of cargo space for your storage needs on the go. Enjoy a strong performance with up to 5,000 pounds of towing capacity, as well as state-of-the-art technology and safety features that the whole family will enjoy.
  • Outback: The Subaru Outback is one of the most popular vehicles ever. Still maintaining its iconic wagon design, the Outback is a crossover SUV that offers a spacious and comfortable interior with 32.5 cubic feet of cargo space. With two different engine options, a bevy of standard technology and safety features, and standard all-wheel drive, it's an ideal option for any driver in Eau Claire.
  • Forester: The Subaru Forester is a compact crossover SUV that delivers impressive spaciousness for passengers and cargo alike, with 111.9 cubic feet of passenger volume and up to 41.1 cubic feet of cargo space behind the second-row. All models come well-equipped with a multimedia system and many driver assist features to keep you connected and confident on the go.
  • Crosstrek: The Subaru Crosstrek is a subcompact crossover SUV that delivers legendary Subaru performance in an easy and agile build. Three different engine options are offered throughout the lineup, including a plug-in hybrid engine in the new Crosstrek Hybrid model.

Contact or Visit Us at Chilson Subaru Today

If you have any questions about buying or leasing a new Subaru vehicle, we encourage you to contact us online or come visit us in person at Chilson Subaru today.

The Upcoming New Subaru Solterra

We are ecstatic to report that the new Subaru Electric Vehicle (EV) is even more exciting and exhilarating in person. The all-new Subaru Solterra EV gets its name by combining the Latin words for "sun" and "earth." We think this is the perfect title for an all-wheel-drive SUV that produces zero emissions from an automaker that truly works as one with the outdoors. Get to know the new Subaru Solterra and visit Chilson Subaru from Menomonie for a test drive soon!

Subaru Solterra Design

With a distinctly different exterior design than the family that has preceded it, the Subaru Solterra makes a statement as the jovial, new Subaru model to hit the pavement. The sleek exterior is smooth, with a front and rear end that balance each other out with elegant modern design finishes. The interior seats five comfortably with 30 cubic feet of cargo space behind the second row.

Subaru Solterra Charging and Range

At maximum charge, the Subaru Solterra can carry River Falls folks for up to 220 miles. Charging is widely accessible in the new Solterra with a 120V and 220 V charging outlet. Leave it charging overnight and wake up to a fully juiced-up battery or find convenience in public charging stations while you are out and about. With 46,000 public charging stations nationwide and the ability for your Solterra to charge 80% in under an hour, you'll never feel stranded with the new Subaru EV.

Subaru Solterra Features

Enjoy the high-tech feel of the center console and entertainment display with the 12.3-inch multimedia touch screen. The Solterra Touring is the highest trim level that gives off the most high-end SUV feels in the lineup sporting robust tires and a glass roof Chippewa Falls, WI, buyers can use to enjoy warm days and starry nights.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Has Earned Nine 2021 IIHS TOP SAFETY PICK Awards near Eau Claire

A whole new year means a new round of IIHS TOP SAFETY PICK awards to be distributed. Popular automotive brands have updated many of their models, adding new safety features and building more reliable overall vehicles. Subaru has come out ahead in the game, earning the coveted TOP SAFETY PICK AND TOP SAFETY PICK + awards a combined nine times for their 2021 lineup. With those nine awards, Subaru has tied for the most IIHS awards earned by an individual brand and staked its claim to being a top dog when it comes to safety and reliability.


For starters, what is the IIHS TOP SAFETY PICK, and why does it matter? First of all, the IIHS, which stands for the Insurance Institute for Highway Safety, is a non-profit, independent organization dedicated to compiling and testing vehicles for general safety on the highway. Their goal is to better reduce unexpected and dangerous incidents by evaluating vehicles each year and providing valuable information to customers.

The TOP SAFETY PICK and the TOP SAFETY PICK + are the results of this research. Each is an award given to models that excel at providing safety measures for drivers, according to the IIHS criteria.

How to Win a TOP SAFETY PICK Award

To win a TOP SAFETY PICK award, vehicles must meet a series of criteria laid out by the IIHS around Menomonie. Each vehicle is put through various crash tests, such as the driver-side small overlap front test, the side crash test, the passenger-side small overlap front test, the roof strength test, the moderate overlap front test, and a head restraint test. A vehicle must earn a Good rating in all of these tests to be considered.

Similarly, a vehicle must be rated either Advanced or Superior for available front crash prevention tests. These tests include vehicle-to-vehicle and vehicle-to-pedestrian tests. And a vehicle must earn either the Acceptable or Good rating for its headlights. If a vehicle earns top ratings across all of these, it can be given the TOP SAFETY PICK award. The TOP SAFETY PICK + provides the same testing, only with stricter evaluations.

Subaru TOP SAFETY PICK Winners

For the TOP SAFETY PICK award, three Subaru vehicles won the award for 2021 near Chippewa Falls, WI. The winners are the Subaru Crosstrek, the Subaru Impreza, and the Subaru WRX. This means the Crosstrek has won this for ten consecutive years, the Impreza has won it for 14 consecutive years, and the WRX has won it for eight consecutive years. Each won with EyeSight® and specific headlights.

Subaru TOP SAFETY PICK + Winners

Five Subaru models earned the 2021 TOP SAFETY PICK + award. These models are the Subaru Crosstrek Hybrid, the Subaru Forester, the Subaru Legacy, the Subaru Outback, and the Subaru Ascent. The Crosstrek Hybrid has won this award for three consecutive years. Similarly, the Ascent has won it for four consecutive years. The Outback, Forester, and Legacy have won this award for 13 consecutive years, 15 consecutive years, and 16 consecutive awards, respectively. That is incredibly impressive.

What This Means

With all these awards, allowing Subaru to tie for most awards earned by an individual brand, Subaru has made a statement near River Falls. Since 2013, the brand has earned 52 IIHS safety awards. Drivers that value safety and reliability can expect to find the best in a Subaru. Check out Subaru's list of achievements online. And to find the Subaru that best fits your lifestyle, check out our new inventory. There is bound to be something just for you.

* Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, title or non-infringement. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license. Not responsible for typographical errors.

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  1. Chilson Subaru

    3443 State Road 93
    Eau Claire, WI 54701

    • Sales: 715-834-0701
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