Celebrate National Pet Day with Us at Chilson Subaru

April 11th is National Pet Day! So if you're a pet owner, make sure you take the day to celebrate your pet. National Pet Day began in 2006 and was founded by Colleen Paige, an animal welfare advocate. She wanted to bring attention to the needs of pets n shelters and other animal welfare institutions.

At our Subaru dealership in Eau Claire, we are proud to uphold the Subaru Love Promise. This commitment to our community includes the environment, education, people, health, and, of course, animals! 

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Get Excited for the All-New Subaru Solterra Electric Vehicle (EV) Coming Soon to Eau Claire

Many have been anticipating the introduction of Subaru's EV for years now, and the time has finally come! The all-new Subaru Solterra is a beautiful sight to behold. Its exterior sings a different turn than the Subaru models that preceded it while keeping the same Subaru spirit that we all know and love. Get to know the new Subaru Solterra and what others are saying about the new Subaru EV before hitting the pavement at Chilson Subaru close to Menomonie.

What Chilson Subaru Thinks River Falls Drivers Will Love in the Subaru Solterra

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All-New Subaru Wilderness Trims Featured at Chilson Subaru Near Eau Claire, WI


What if your Subaru Forester harbored the added attraction of parameters meant for exploring deep into the wilderness?

And once exploring, would it be convenient to outfit your Subaru Outback with all the desired accessories for extended stays in remote spaces?

At Chilson Subaru, we're substantially stocked with the all-new Wilderness edition of trims featured across Subaru Forester and Subaru Outback models. And in that, there's not a single remote area not accessible past Menomonie.

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Award-Winning Subaru Models at Chilson Subaru Near Eau Claire, WI


As a dedicated Subaru dealership near Menomonie, Chilson Subaru is proud to announce the latest industry awards earned by Subaru Forester and Subaru WRX. Governing the category of best residual value, the ALG (J.D. Power) Residual Value Award is the benchmark for predicting vehicle values and depreciation.

With Subaru Forester and Subaru WRX earning the 2022 U.S. ALG Residual Value Award in respective segments, you're assured of value across each model.

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Subaru Is Partnering with the National Forest Foundation to Plant a Million Trees

In response to the horrific wildfires in California, Idaho, Oregon, and Washington last summer, Subaru is partnering with the National Forest Foundation to replant a million trees. People in the Eau Claire area will feel good about our efforts to help rebuild the lives of the animals and people who call the area home. It's yet another way Chilson Subaru is striving to make the world a better place through the Subaru Love Promise.

Chilson Subaru Is Doing Our Part to Restore Areas Hit Hard by Wildfires

Large parts of the northwest were devastated by wildfires that swept through…

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Share the Love at Chilson Subaru in Eau Claire, WI

One of the many things people love about Subaru is our commitment to the environment, rescuing animals, and helping those who are less fortunate. Our Share the Love Event allows Eau Claire drivers to donate to one of four national charities and more than 1,610 local charities. It's just another way that Chilson Subaru can make a lasting impact on the world with your help.

Subaru Buyers Can Choose from Four National Charities for Us to Donate To

Subaru's Share the Love Event is returning for the 14th straight year, and Chilson Subaru is proud to be…

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Subaru Wins Best Brand Loyalty Award for Third Straight Year

Want a vehicle that's safe, reliable, and capable? People in Eau Claire, WI and beyond love their Subaru. The latest research from J.D. Power proves it. For the third straight year, Subaru has received top honors in the J.D. Power Best Brand Loyalty Award. Read on to see why a car or SUV from the new inventory at Chilson Subaru is a smart choice for Menomonie drivers.

Symmetrical All-Wheel Drive and Spacious Interiors

Subaru once again won big in J.D. Power's U.S. Automotive Brand Loyalty Study. We earned a loyalty rating of 61.8…

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Discover the All-New 2023 Subaru Solterra in Eau Claire, WI

If you've been yearning to go on outdoor adventures without harming the environment, the all-new 2023 Subaru Solterra is your chance. As our first-ever first global all-electric vehicle, the Solterra promises to come with Subaru's Symmetrical all-wheel drive and 8.3 inches of ground clearance for safer handling on rugged terrain. The Solterra will have an estimated range of more than 220 miles and it's coming soon to Chilson Subaru in Eau Claire, WI.

Performance

If you like exploring the natural scenery near Menomonie, but you want to do it in an emissions-free vehicle, the 2023 Subaru…

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Subaru Earns Top Spots in Customer Satisfaction

Subaru holds first, third and fourth place in an independent study of initial vehicle quality by J.D. Power and Associates. Subaru is also the most-improved brand on overall initial quality over the past three years. It is no wonder Menomonie drivers gravitate toward the inventory at Chilson Subaru.

Drivers who buy a new Subaru expect it to last, and their expectations are being met. J.D. Power and Associates Vehicle Dependability Study show that Subaru ranks at the top in vehicle dependability among all nameplates, from mainstream brands to luxury makes.

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