Chilson Subaru

3443 State Road 93 ,
Directions Eau Claire, WI 54701

  • Sales: (888) 895-6158
  • Service: (866) 453-4875
  • Parts: (866) 801-5371

Let Our Family Take Care of Your Family, For Over 50 Years, Chilson Automotive


What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

Subaru Love Promise Heart

Love Promise Stories from Chilson Subaru

Rusk County Jr. Fair  –  Judy S

Rusk County Jr. Fair

Chilson's Subaru has been a long time sponsor of the Rusk County Jr. Fair. The Jr. Fair relies on sponsors like Chilson's to help with the expenses of putting the fair on for both our community and youth. For a lot of youth this is a big event they look forward to each summer. It give them a chance to showcase all their hard work on projects they have worked on for a long time. We have one of the largest animals exhibits for a local fair. It also give our community a chance to come out and participate themselves. Whether its looking at all the animals and exhibits, watching shows or entering an exhibit themselves in open class. We put on lots of family fun entertainment and activities as well. THANK YOU to Chilson' Subaru for you support!- Rusk County Jr. Fair

Chilson Subaru Partners with UWEC Basketball  –  Jeanne C

Chilson Subaru Partners with UWEC Basketball

The UW-Eau Claire Men’s Basketball Program holds an annual golf outing each year to help raise money to support our program. The funds raised from our outings are specifically used for our biennial trip. We were very grateful for Chilson Subaru who agreed to be our Hole-In-One Sponsor this year. Our mission is to provide our student-athletes a first class experience and because of Chilson Subaru’s generosity were able to raise over $9,500 to help fulfill our mission.

Chilson & Trinity Equestrian Farm Helps Veterans  –  Jeanne C

Chilson & Trinity Equestrian Farm Helps Veterans

October 5, 2016 Dear Chilson Motors, You have done it once again! Thank you for your continued support and ongoing friendship. Chilson Motors has not only been a tremendous source of support for our Veteran Wellness Program by maintaining a substantial annual sponsorship for our Horsepower For Veterans event, but has been an advocate for MANY local and regional organizations such as ourselves. It’s invaluable to have you in our corner. It allows us to confidently continue to offer our life-changing Equine Assisted Therapy service at no cost to Veterans struggling with PTSD, TBIs and other service related injuries. These services are extraordinarily effective and in no small measure, I believe they have helped reduce the Veteran suicide rate from 22 to 20 per day. That’s 730 brave souls each year choosing life over death, hope over despair and healing over defeat. We could not do what we do and positively affect the number of lives we do without you!!! To date and because you have taken a stand with us, we have provided hundreds of Veterans and their families with thousands of free equine assisted therapy sessions since 2009. We will continue doing our part to reduce the number of veteran suicides even further with you by our side! Thank you, thank you for your continued support and friendship!! Blessings, Toni Mattson; Co-Owner & Dir. Of Programs Trinity Equestrian Center

OZ Run 2016  –  Bill S

OZ Run 2016

Chilson Subaru and the Chilson Family of Dealerships has been a sponsor of the Oz Run for 3 consecutive years. As a sponsor and with their generous support, the Oz Run in 2016 was able to give back $12,000 to two great organizations. Without their support, we couldn't have raised so much money for two worthy causes and organizations! A total of $6000 was given to the Irvine Park Capital Campaign Fund, which has helped with the building of the new Welcome Center as well as the Aviary and new shelters for the various animals in their charge. Irvine Park is a gem in our community that everyone can use and enjoy. It's because of generous sponsors like Chilson Subaru and the Chilson Family of Dealerships, that The Oz Run can give back so much to this great park and community zoo! We were also able to give $6000 to 4-H of Chippewa Falls to help them purchase a S.T.E.M Robot program that will help their organization further the minds of our children in Science, Technology, Engineering, and Math. Thank you so much Chilson Subaru, we couldn't have done it without you and we look forward to many more years of partnership! Thankfully Yours, Bill Sparkes The Oz Run-Board President

Junior Achievement Impacting Our Community  –  Lynn B

Junior Achievement Impacting Our Community

Junior Achievement (JA) of Wisconsin, Northwest District’s purpose is to educate area youth about financial literacy, work readiness and entrepreneurship in classroom. For the past two decades, Junior Achievement, Northwest district holds an annual golf outing raising funds that help kick off the new school year. We were thrilled that Chilson Subaru joined us this year on the links where area business professionals came together to raise awareness and funds to help Junior Achievement fulfill it’s mission of ensuring that every child in Wisconsin receive JA programming in the classroom. We are pleased to report that this year’s golf outing reached a record amount. These dollars raised at the golf outing will impact more than 2,500 area youth! We are truly grateful Chilson Subaru’s generosity!

Carving a Niche for History Conservation – Diana P  –  Diana P

Carving a Niche for History Conservation – Diana P

The Paul Bunyan Logging Camp Museum brings the world’s best chainsaw carvers together every August for the US Open Chainsaw Sculpture Championship. The Eau Claire community contributes an amazing amount of support to make this event successful. Chilson Motors sponsors a social event where guests gather to meet the carvers and watch them compete in a quick-carve event, creating unique art that is auctioned off following the competition. All proceeds benefit the Paul Bunyan Logging Camp Museum, a replica of an 1890's logging camp which opened in 1933, allowing visitors from all over the US and many foreign countries to experience the history that established and developed the Chippewa Valley. More than 4,000 school-age children tour the camp each year. Chilson Motors displays its commitment to history education and preservation by giving generously to this event.

Volume One's "Sounds Like Summer Concert Series"  –  Brian M

Volume One's

Volume One hosts the "Sounds Like Summer Concert Series" and is truly proud & honored how our community has rallied around this simple idea of local music being played in such a beautiful park.Volume One could not drive this successful event without the financial support of our community-minded sponsors. Benevolent sponsors like Chilson Subaru of Eau Claire help fund the variety of expenses this event requires for flawless execution. We are extremely grateful for their sponsorship, and, as such, we thank Chilson Subaru for their tireless, dedicated commitment and shared passion for helping Volume One elevate Eau Claire's quality of life through free events such as the "Sounds Like Summer Concert Series".

Chilson Suburu Supports Sculpture Tour Eau Claire  –  Michelle K

Chilson Suburu Supports Sculpture Tour Eau Claire

Sculpture Tour Eau Claire is a 501(c)3 non-profit that provides a free public arts display to our community. Every May, Sculpture Tour volunteers and sponsors work together in installing sculptures in our downtown sidewalks. This year, we installed 34 sculptures by 32 artists from across the U.S. and Canada. These sculptures stay up for 11 months. Sculpture Tour creates educational and community outreach programs so that residents and tourists find new and exciting ways to incorporate public arts to their lives. Chilson Suburu made an integral contribution to Sculpture Tour Eau Claire. As a site sponsor to "Advancing the Line" by Benjamin Victor, Chilson Suburu contributes to sculpture installation and dismount, art and base repairs, unique arts and service learning projects for students of all ages, and (most of all) an interactive, no-cost arts experience for everyone in our community. Thank you, Chilson Suburu!

Support for Students  –  Meghan K

Support for Students

Each year, Chilson Subaru donates cash and prizes for our special events at Regis Catholic Schools. This generosity helps support our St. Benedict Tuition Assistance Scholarship program, which makes tuition at our schools affordable for all families. Regis Catholic Schools is dedicated to educating all children and students in a Christ-centered environment. We nurture a love of learning that will last a lifetime and prepare students for leadership and service...and Chilson Subaru's support helps us in this mission. We are grateful for the continued support!

Providing Hope for Our Children  –  Suzanne B

Providing Hope for Our Children

In Eau Claire over 40% of students qualify for the federal free or reduced lunch program. For Longfellow Elementary that rate rises to over 80%. Recently we were able to talk with fourth grade students at Longfellow about what it feels like to be hungry. After many answers one girl said “When I’m hungry I just want to curl up in a ball because I am so tired. I can’t think.” For too many of these kids, school lunch is their main source of nutrition. Without consistent access to healthy food, these children are at high risk academically, physically and emotionally. Every Friday Feed My People’s Weekend Kids’ Meal program provides meal bags to children throughout our community so that they have food for the weekend when school meals are not available. The bags include food for two breakfasts and two lunches including two pieces of fresh fruit. Addressing childhood hunger is a top priority at Feed My People and this program is one way to reach struggling kids. We are grateful to have Chilson Subaru as a partner in this critical mission. They have been a generous supporter of Feed My People and our programs to serve families who face food insecurity. Their amazing donation this year enabled us to provide meal bags for nearly 300 students for an entire year. That’s 300 children who won’t go to bed hungry tonight. On behalf of those children, THANK YOU!

Adoption Drive  –  Heather M

Adoption Drive

We are a 501c non-profit organization that works on finding forever homes for senior dogs. We were contacted by Jeanne at Chilson's she was hoping we could come in and do a adoption drive. They set up a display table, we brought in T-shirts, brochures, books and poster board of our adoptable dogs. I was asked to come in 3 hours on a Thursday and Saturday. I was able to bring 3 dogs each time. I am very happy to say that Ethel, Buddy, Dawn, Pepper have found there forever homes. A special thanks to all employees at Chilson's they were so welcoming to myself and the dogs I brought in. It was good exposure for our dogs and facility. Chilson' have asked us to come back in December, we can't wait to bring more dogs in hope to find there forever home.

Thank you from 24 third graders!  –  Jeanne C

Thank you from 24 third graders!

Dear Chilson Subaru of Eau Claire, I am writing to say my gratitude for your generous gift through "Adopt-A-Classroom" to my students has left me speechless and a bit teary-eyed. I am beginning my 27th year at a school just down the road from your dealership, Robbins Elementary. I have been at this school, in this great neighborhood since I graduated from the University of Wisconsin-Eau Claire. It is my first and only love. In the fall we elementary teachers pull out our own credit cards and go crazy buying things for the new school year. We dream, plan, and decorate as we try to make this new year the best one yet! Your generous donation of $250 will go so very far in my classroom, and towards improving the outdoor classroom trail and bird feeders. For years I have wanted to return the Robbins Environmental sign to its place of honor, but we need to replace parts of it. I plan to head to my room tomorrow to begin the planning for this tremendous gift. Thanks so much, Susan Schwiebert Grade 3 teacher Robbins Elementary School Eau Claire, WI Sincerely, Susan Schwiebert